Marla Miller Shows Writers How to Hook Their Readers

Hooking Readers

Editorial read & critique and social media strategies and discussion

Monday - Friday
1:00-3:30 PM
Vista I

Aimed at all levels, fiction & nonfiction, this workshop cross-pollinates editorial work with marketing and social media strategies, to expand author platforms. Both are needed in the 21st century publishing reality. In all sessions, leader and participants will listen for reader hook-ability and social media rooted platform building ideas and strategies. Workshop attendees are to bring openings, 5–7 pages (fiction or narrative nonfiction) and book proposals – overview, introduction and sample chapter. Query letters for critiquing also welcomed. 

For 16 years, Marla Miller wrote for OC Register magazine before becoming founding editor-in-chief of an O.C. lifestyle magazine. In 1999, Simon and Schuster published her first book, All American Girls, the authorized biography of the World Cup/Gold Medal winning U.S Women’s National Soccer Team. Until 2003, her sports columns appeared on In 2003, Miller’s experience in traditional publishing inspired her to launch MarketingtheMuse Workshop at SBWC. Though indie publishing wasn’t much of a thought back then, association with a big house taught her that many traditionally published authors receive very little help from marketing departments. So now she works with writers on the road to publication.