Rachel Sarah Thurston
State of Sparkle — Branding, Marketing, and Social Media Coaching for Authors
During the conference week, Rachel Sarah Thurston will be taking appointment to offer advice to authors (no matter where you are on your author journey) around defining their brands and expanding their platforms. Check back for her SBWC office hours.
As the owner of “State of Sparkle,” she coaches her clients in setting their short-term and long-term goals as writers/authors, defining their brand, developing a marketing plan, navigating which social media platforms are the most ideal for their audience, pitching stories to publications, assisting with their book launches and signings, and expanding their author platforms.
Rachel has been involved with the SBWC for the past 20 years and holds a master’s in professional writing with honors from USC. She has a long history as a freelance narrative nonfiction writer and photographer with national publications like The Los Angeles Times, Food and Home Magazine, Women’s Adventure Magazine, Santa Barbara Magazine, The Independent, and Destination Wine Country Magazine. She’s the author of the coffee table book Beautiful Santa Ynez Valley and her humor travel stories have been featured in the award-winning Travelers Tales Humor Anthologies appearing alongside best-selling author Susan Orlean (The Orchid Thief) and award-winning travel writer Tim Cahill.
As a renaissance woman, she has a background of over 23 years in event promotion, website design, marketing, accountability coaching, writing, photography, video editing, social media, music & entertainment, and communications.
Part mentor, part accountability coach, and part effervescent cheerleader, Rachel Sarah is known among her clients for bringing out their best possible qualities so that their brands can shine and sparkle more brightly in the world!
Whatever you dream you can do, begin it. Boldness has genius, power and magic in it. Begin it now.
— GoetheWithout [Rachel’s] guidance I wouldn’t have been brave enough to take the next steps along my author journey. Throughout this entire process of expanding my author platform, Rachel's been an intrepid and effervescent cheerleader in my corner. We make a powerful TEAM and I look forward to seeing what we will create in the future together.
— C. Hogan, Award-Winning Author
