Building Your Author Platform

New BookAgents4 Genres • Your Platform

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Friday June 21, 4:00 – 5:00 PM

Moderator Marla Miller's experience in traditional publishing inspired her to launch Marketing the Muse workshops at SBWC. She works with writers on the road to publication. Her SBWC workshop this year is Hooking Readers.


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Flor Edwards is an author and lives in Los Angeles, California. By age twelve, Flor had lived in 24 different locations across three continents. Always on the move to escape the Antichrist and in preparation for the Apocalypse in 1993, her nomadic childhood prompted her to pen her memoir Apocalypse Child: A Life in End Times. In her debut memoir, Flor movingly describes her early life growing up with her family and 11 siblings as a member of The Children of God, a controversial religious movement that many describe as an apocalyptic cult. She has been speaking frequently since her books publication. 

Visit her website at www.floredwards.com


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Hendrika de Vries has been a Jungian-oriented marriage & family therapist in Santa Barbara for over 30 years. She was also an adjunct faculty at Pacifica Graduate Institute for 20 years, where she helped students explore the archetypal patterns of their life stories. When a Toy Dog Became a Wolf and the Moon Broke Curfew…is her upcoming memoir about her childhood in Nazi-occupied Amsterdam.

 Her prepublication journey: When she’d finished the manuscript for her memoir and it’d been approved for publishing by She Writes Press, she thought the hard work was done, but it’d only begun. Some of the relevant steps to address: the importance of metadata, editing and proofreading, finding a publicist and knowing how to ask the right questions, contacting people to write endorsements (blurbs), setting your own goals, connecting with other writers, and navigating the maze of social media. Read more at: www.agirlfromamsterdam.com


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Jake Wachtel’s media and entertainment industry experience includes both the creative and production side of content creation. Wachtel started as an award-winning international journalist, earning the Foreign News Desk Award and recognition from the National Academy of Television Arts & Sciences. Jake has worked as a producer, writer, and director on a range of projects for numerous media companies including NBCUniversal, DreamWorksTV, and TBS. Wachtel heads up the digital division at Innovative Artists Talent and Literary Agency and also serves as the Department Chair of Digital Arts and Production at ITU. Wachtel’s work as a Hollywood executive and thought leader in Silicon Valley positions him at the nexus of entertainment and technology.


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Elizabeth Gould was an Import Operations Manager, before developing an autoimmune illness. Unable to get help from Western medicine, Elizabeth turned to alternative health practices. What she found healed her. Realizing others were in the same boat, she wrote Your Best Health by Friday: How to Overcome Anxiety, Depression, Stress, Trauma, PTSD, and Chronic Illness, which explains the links between stress, inflammation, and illness, and provides action steps to heal. She’s now an energy healer, and teacher of specialized kinesiology. She’ll be speaking at the Brain Gym Conference this August and teaching PanHarmonic Healing as part of their post-conference courses. Elizabeth has a B.A. in Philosophy from UCSB, a master’s degree in Internet Strategy Management from the Graduate Center at Marlboro College, Vermont, and has been creating her own author platform.