Register to attend the 2017 S.B. Writers Conference

View the 2107 Schedule (7.5 Mb)

Rewriting separates the grownups from those who prefer wandering in the wilderness.

- S.L. (Sid) Stebel

Opening night will be Sunday, June 17 2018. 

Workshop leader updates for 2018 are still in development.

Swirl2018 Conference Schedule


June 22 1:00 pm - 3:30 pm

Writing a Book Proposal

Workshop Leader

Michael Larsen

Michael Larsen cofounded Larsen-Pomada Literary Agents in 1972. Over four decades, the agency sold hundreds of books to more than 100 publishers and imprints. Elizabeth and Mike have stopped taking on new writers, but Mike loves helping writers and does author coaching for nonfiction writers.

He wrote How to Write a Book Proposal and How to Get a Literary Agent, and coauthored Guerrilla Marketing for Writers. Mike also wrote a proposal template, available at

Mike and Elizabeth are co-directors of the San Francisco Writers Conference,, and the San Francisco Writing for Change Conference,[More]