Register to attend the 2017 S.B. Writers Conference

View the 2107 Schedule (7.5 Mb)

Be regular & orderly in your life…so that you may be violent & original in your work. – Gustave Flaubert

- Lisa Lenard-Cook

Opening night will be Sunday, June 18 2017. 

Workshop leader updates for 2017 are still in development.
Check the print PDF for a more current version. 

Swirl2017 Conference Schedule


June 22 1:00 pm - 3:30 pm

Writing a Book Proposal

Workshop Leader

Michael Larsen

Michael Larsen cofounded Larsen-Pomada Literary Agents in 1972. Over four decades, the agency sold hundreds of books to more than 100 publishers and imprints. Elizabeth and Mike have stopped taking on new writers, but Mike loves helping writers and does author coaching for nonfiction writers.

He wrote How to Write a Book Proposal and How to Get a Literary Agent, and coauthored Guerrilla Marketing for Writers. Mike also wrote a proposal template, available at

Mike and Elizabeth are co-directors of the San Francisco Writers Conference,, and the San Francisco Writing for Change Conference,[More]